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Afrinova is a minority partner in a coal mining joint venture between a Chinese Company(Zimberly inbvestments) in order to achieve economies of scale and make the coal mining operations profitable.
Our primary role in the Coal Mining Joint Venture is to explore new coal deposits within S.G 5215 and define the resources thereof. The company’s explorative efforts added a further 1 800 000 tonnes of actual measured coal resource to the existing 300 000 tonnes of open cast able coal deposits.
Afrinova’s Mission in business is to guarantee customer satisfaction, maintain mutually beneficial business relationship with suppliers while at the same time rewarding employees for their service as well as increasing wealth of shareholders. Afrinova’s business conduct is governed by the following attributes:
• Reliability
• Availability
• Affordability
• Social and Business Integrity
• Efficiency
• Staff Development and Rewards
• Strategic Alliances
Afrinova’s goal is to become a leading viable business through controlled sustainable growth, etsblishment of strategic alliances with its stakeholders as awell as upholding business and social ethics. The globalisationm of markets and the political evolution in Southern Africa in particular , and the rest of Africa in general set a new direction for growth-minded companies, Emerging regional markets provide opportunities to power the company’s growth in the foreseeable future and it is the company’s goal to anchor itself to these markets to ensure long term business vialbility
The critical component of our business strategy is based on maximising our growth and profitability and that of our stakeholders. Our primary focus will be on:
• Skills Development
• Corporate Social Responsibility
• Business Partnerships.